The team hopes this program will be able to help beer and wine producers aggregate large numbers of reviews or give human reviewers a template to work from. The scientists recently released their results in the International Journal of Research in Marketing. But the author of this review never had that experience-because the author was a piece of software.Īn interdisciplinary group of researchers developed an artificial intelligence algorithm capable of writing reviews for wine and beer that are largely indistinguishable from those penned by a human critic. Reading the description, you can almost feel the cool glass sweating in your hand and taste a burst of citrus on your tongue. It’s not a deeply concentrated wine, but it’s balanced neatly by a strike of lemon-lime acidity that lingers on the finish.” Consider the following: “While the nose is a bit closed, the palate of this off-dry Riesling is chock full of juicy white grapefruit and tangerine flavors. In the world of wine reviews, evocative writing is key.
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